Project P:
an AI assisted technology
Turning a technical argument into something an evaluator can grade without reading every word.
company
Walgreens
role
Concept · Art directer · Graphic designer
deliverables
Pitch explainer video · Graphics · Pitch deck
agency
Design Director, frog, a Capgemini Invent company
A proposal and an executive pitch have the same constraint: a technical argument, a reader with no time and no engineering background, and a decision made on whatever they can grasp quickly. In this case it was internal — the CEO.
Background
While at frog, a Capgemini Invent company, our team worked with Walgreens’ CTO on Project P, a new AI-assisted technology.
Project P was a complex data-and-recommendations system: patient records, pharmacy visits, consent preferences, and third-party clinical research feeding a personalized recommendation engine that learned continuously from its own output.
The CTO, the Capgemini engineers, and the business consultants all understood it — we worked with it every day. But we needed the CEO’s approval to explore the idea further, and if the exploration went well, we’d need a comprehensive case to sell it to Walgreens’ non-technical decision makers.
Getting the green light
FIRST: THE CEO GREEN LIGHT
CEOs have limited time, and they want the shape of a technical idea rather than its mechanics. So I made a short, high-level explainer video — enough to understand what Project P was and why it mattered, and nothing beyond that.
The CEO understood it immediately and greenlit further exploration.
THEN: THE FULL CASE
With the green light, the CTO and our team of engineers, strategists, and business consultants developed the why, what, when, and how of the project. My job was to translate that to people outside of the project.
I built a deck as a narrative arc, opening with the question an executive actually asks first: why do we need this technology, and why now?
From there, graphics carried the “What” and the “How” — the big idea, the requirements, and the workflows, in a form a non-technical decision maker could follow.
“The Why Now” graphic
“The What” – Product explanation graphic
“The What” – Product in use narrative
“The How” – Data sources
“The How” – Reference architecture
Outcome
The explainer video got Project P its initial green light, and the presentation carried the idea to Walgreens’ non-technical decision makers. The technology was still under consideration when our engagement ended.