I make complex technology clear for people who decide, hands-on, with AI built into every step.
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Communicating AI
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AI-native workflows
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Explainer videoS
Claire Morris
Profession
Creative Director
Location
Mill Valley, California
Awards
National ADDY Gold · SF Art Directors Club Bronze · Mead Annual Report Show (3 years) · Architectural Digest Innovation of the Year
Claire Morris
Profession
Creative Director
Location
Mill Valley, California
Awards
National ADDY Gold · SF Art Directors Club Bronze · Mead Annual Report Show (3 years) · Architectural Digest Innovation of the Year
01
My Mission
©2009-2026
Hello, I’m Claire. I run a human-led, AI-powered creative studio, with talented freelance humans when the work calls for it. My sweet spot is translating complex ideas into compelling stories.
01
Years
20+0+
Making complex technology clear for executives, buyers and regulated audiences.
01
Years
20+0+
Making complex technology clear for executives, buyers and regulated audiences.
01
Years
20+0+
Making complex technology clear for executives, buyers and regulated audiences.
02
Exits
20
Startups as founding creative, both acquired (Decorist and UBMobile).
02
Exits
20
Startups as founding creative, both acquired (Decorist and UBMobile).
02
Exits
20
Startups as founding creative, both acquired (Decorist and UBMobile).
01
Years
20+0+
Making complex technology clear for executives, buyers and regulated audiences.
02
Exits
20
Startups as founding creative, both acquired (Decorist and UBMobile).
03
Retention
100%0%
Team retention through four post-merger integrations at frog.
03
Retention
100%0%
Team retention through four post-merger integrations at frog.
03
Retention
100%0%
Team retention through four post-merger integrations at frog.
04
Revenue
$2M$0M
Revenue increase in six months through client re-engagement at frog.
04
Revenue
$2M$0M
Revenue increase in six months through client re-engagement at frog.
04
Revenue
$2M$0M
Revenue increase in six months through client re-engagement at frog.
03
Retention
100%0%
Team retention through four post-merger integrations at frog.
04
Revenue
$2M$0M
Revenue increase in six months through client re-engagement at frog.
02
Portfolio
SELECTED
WORK.
Seven versions of the same problem: something hard to explain, and someone who has to decide.
Each project shows how I approach challenges, process, and execution.
03
Services
What I
MAKE.
Four ways I make complex technology clear to the people who decide.
Contact
Plan Your
Next PROJECT
with Me.
Claire Morris
AI-Assisted Creative Department
01
01
Communicating AI
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02
Wordless explanations
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03
Explainer video
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04
Campaign & brand
01
01
Communicating AI
02
02
Wordless explanations
03
03
Explainer video
04
04
Campaign & brand
01
01
Communicating AI
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02
Wordless explanations
03
03
Explainer video
04
04
Campaign & brand
04
Process
5 STEPS.
HUMANS AT EVERY GATE.
AI FOR SPEED. HUMAN JUDGMENT AT EVERY GATE.
01
Human
Clearance
Tools and data handling reviewed by legal before anything is made. At Dell, the approach was cleared before a single image existed.
01
Human
Clearance
Tools and data handling reviewed by legal before anything is made. At Dell, the approach was cleared before a single image existed.
01
Human
Clearance
Tools and data handling reviewed by legal before anything is made. At Dell, the approach was cleared before a single image existed.
04
Human + AI
Handcraft
Light, materials, and real-world detail refined in Photoshop and Illustrator.
03
Human
Curation
Most outputs rejected; survivors chosen for realism. The goal is an image with no tell.
04
Human + AI
Handcraft
Light, materials, and real-world detail refined in Photoshop and Illustrator.
05
Human
Review
Sales and engineering teams check for accuracy and approve finals. Concept imagery is labeled, so trust is never in question.
01
Human
Clearance
Tools and data handling reviewed by legal before anything is made. At Dell, the approach was cleared before a single image existed.
02
AI
Generation
Midjourney and Firefly bases created from engineering concepts, fast and in volume.
05
Human
Review
Sales and engineering teams check for accuracy and approve finals. Concept imagery is labeled, so trust is never in question.
02
AI
Generation
Midjourney and Firefly bases created from engineering concepts, fast and in volume.
02
AI
Generation
Midjourney and Firefly bases created from engineering concepts, fast and in volume.
02
AI
Generation
Midjourney and Firefly bases created from engineering concepts, fast and in volume.
05
Human
Review
Sales and engineering teams check for accuracy and approve finals. Concept imagery is labeled, so trust is never in question.
04
Human + AI
Handcraft
Light, materials, and real-world detail refined in Photoshop and Illustrator.
05
Human
Review
Sales and engineering teams check for accuracy and approve finals. Concept imagery is labeled, so trust is never in question.
03
Human
Curation
Most outputs rejected; survivors chosen for realism. The goal is an image with no tell.
04
Human + AI
Handcraft
Light, materials, and real-world detail refined in Photoshop and Illustrator.
03
Human
Curation
Most outputs rejected; survivors chosen for realism. The goal is an image with no tell.
03
Human
Curation
Most outputs rejected; survivors chosen for realism. The goal is an image with no tell.
HAVE A HARD
STORY TO TELL?
Tell me what you need people to understand and who has to decide.
What you get
A 30-minute conversation
Relevant work samples
Clear next steps
05
Human
Review
Sales and engineering teams check for accuracy and approve finals. Concept imagery is labeled, so trust is never in question.
HAVE A HARD
STORY TO TELL?
Tell me what you need people to understand and who has to decide.
What you get
A 30-minute conversation
Relevant work samples
Clear next steps
06
Case Study
Thank you for all the amazing work and great collaboration during the past couple of months. We appreciate all your hard work to make this happen in time.
8 weeks0 weeks
CONCEPT TO HANDOFF
From definition to development handoff.
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ROUNDS OF REWORK
The design notes defined every state before build.
Project Lead
HALLIBURTON
FAQ
Quick
Answers.
What people usually ask first.
01
01
What do you actually do?
I make complex technology clear for people who decide: an AI system for a CEO, well analytics for an operator mid-frac, a sickle cell truth for an ER physician.
The work takes the form of decks, data visualizations, wordless explanations, explainer videos, and campaigns.
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How do you use AI?
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How do you handle confidential or regulated work?
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Are you hands-on, or do you direct?
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What tools do you use?
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06
How do we start?
01
01
What do you actually do?
I make complex technology clear for people who decide: an AI system for a CEO, well analytics for an operator mid-frac, a sickle cell truth for an ER physician.
The work takes the form of decks, data visualizations, wordless explanations, explainer videos, and campaigns.
02
02
How do you use AI?
For speed and cost, never for judgment. Midjourney and Firefly generate; Powtoon, Murf, and AI audio speed up video.
I decide what to say, curate hard, finish by hand, and get expert review before anything ships.
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03
How do you handle confidential or regulated work?
Clear the tools with legal first, decide where humans stay in the loop, and label concept imagery so trust is never in question.
My Dell workflow was cleared by legal before a single image was made. My Pfizer work was built to anticipate MLR review.
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Are you hands-on, or do you direct?
Both. On Halliburton I led a four-person team across four cities, with coaching from a senior design director, and stepped in as interaction designer mid-project. On every project I work hands-on, bringing in talented freelance specialists when the work calls for it.
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What tools do you use?
Figma and Adobe Creative Suite; Midjourney and Adobe Firefly; Powtoon, Murf, and Canva for video; Claude for writing and structure; and Framer, which I used to build this site.
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How do we start?
Send a note with what you’re working on. I’ll reply within two business days.