Translate.
Visualize.
Ship.
I make complex technology clear for people who decide.
01
My Mission
I make complex technology clear for the people who decide on it. My favorite work starts with an engineer’s notes and ends with something a CEO, an operator, or a physician understands in seconds and trusts on inspection.
At frog, a Capgemini Invent company, I was Design Director on Walgreens, Dell, Halliburton, and Hillrom: translating an AI system for a Fortune 20 CEO, building a legal-cleared AI workflow for Dell Government Sales, and leading a four-city team that took Halliburton from concept to development handoff in eight weeks. Before that I ran creative for regulated health clients at Eveo, spent over a decade as a Creative Manager at Williams-Sonoma, and was a founding creative at Decorist and UBMobile, both later acquired.
I work AI-native, with human gates. Claude, ChatGPT, Midjourney, and other AI tools do the heavy lifting on strategy, research, execution, production and when possible automation. I clear the approach with legal, curate hard, finish by hand, and put the work in front of the experts before it ships.
I’m hands-on. I still make the work, and when a project needs more I build and direct the team: distributed design teams across four cities, development teams from Peru to Ukraine, and contractor teams sized to the work.