Explainer Videos
A company that photographs the entire planet every day, for people who've never thought about satellites. A new technology, for a CEO with ten minutes. A new-business pitch, for a review committee that’s seen everything. An HR program, for the employees hardest to reach. Each one in a form people watch to the end.
company
Walgreens · Pfizer · Cooper Companies
role
Concept · art direction, team management · AI workflow design · AI execution
deliverables
Creative direction · art direction · script editing · graphic design · audio tracks · animated images
outcome
agency: Design Director, frog (Walgreens & Pfizer) freelance: Designer (Cooper Companies)
AI Assisted 90%Concept video
Planet Labs PBC photographs the entire planet every day, using a constellation of shoebox-sized satellites launched in flocks. The scale of it is the hardest part to convey — and the part that makes everything else about the company make sense.
No brief, no client. I made this to find out whether I could explain a company’s whole premise in under a minute using only type, image, and score. A real Dove flight unit, NASA deployment stills animated into a camera move, a licensed murmuration clip, and generated orbital footage for the rest.
An independent concept piece. Not commissioned by, affiliated with, or endorsed by Planet Labs PBC.
Technical project video for CEO
While at frog design/Capgemini Invent, our team worked with Walgreens’ CTO on Project P, a new AI-assisted technology. The CTO needed a way to explain it to the CEO and get a go/no-go decision.
CEOs have limited time, and they want the shape of a technical idea rather than its mechanics. So I concepted a short, high-level explainer video — enough to understand what Project P was and why it mattered, and nothing beyond that. I worked with a copywriter for the video script The designers also recorded the voiceover parts.
The result? The CEO understood Project P immediately and gave it the go for further exploration.
AI Assisted 25%Quick, low-cost pitch video
At frog design/Capgemini Invent, we had a last-minute opportunity to pitch for all of Pfizer’s marketing content business. I thought a short video could give the review committee something quick and entertaining before they worked through pages of written proposal.
With no budget and no time, I built it from sampled stock footage, worked with a copywriter on the voiceover script, and used AI audio and music sampling for the sound.
The result? We were invited into the final round.
AI-Assisted 100%Reaching younger employees
Cooper Companies had a large population of Gen Z and younger employees — an audience that didn’t engage with PowerPoints or leave-behind booklets. But the company needed them to understand its Performance Empowerment Process (PEP).
Video is what this audience already watched every day. So, I created an animated explainer, using AI tools (Powtoon, Murf) for the animation, music, and audio to produce it quickly and at low cost.
The result? 75% improvement in PEP engagement across all employees — and 100% among the company’s youngest.
