CRAFT · EXPLAINER VIDEOS
A company that photographs the entire planet every day, for people who’ve never thought about satellites. An HR program, for the employees hardest to reach. A new business pitch, for a review committee that's seen everything.
Each story in a form people watch to the end.
CLIENT
Planet Labs PBC · Walgreens · Pfizer · Cooper Companies
ROLE
Concept · Art direction · Team management · AI workflow design · AI execution · Creative direction
DELIVERABLES
Script editing · Graphic design · Audio tracks · Animated images
EMPLOYMENT
frog, a Capgemini Invent company: Pfizer · Freelance designer: Cooper Companies · Artist: Planet Labs PB
AT A GLANCE
AI for speed and cost. Judgment for what to say.
Planet Labs PBC
Audience: people who’ve never thought about satellites
AI’s role: Midjourney for generated video clips. Canva for assembling clips, and music track
Result: a whole company premise in under a minute
INDEPENDENT CONCEPT
Cooper Companies
Audience: Gen Z and younger employees
AI’s role: Powtoon and Murf for animation, music and audio
Result: 75% lift in engagement, 100% among the youngest
CLIENT WORK
Pfizer pitch
Audience: a review committee that's seen everything
AI’s role: AI audio and music sampling
Result: a invited into the final round
NEW BUSINESS
01 — CONCEPT VIDEO: PLANET
LABS PBC
Planet Labs PBC photographs the entire planet every day, using a constellation of shoebox-sized satellites launched in flocks. The scale of it is the hardest part to convey, and the part that makes everything else about the company make sense.
No brief, no client. I made this to find out whether I could explain a company’s whole premise in under a minute using only type, image, and score: a real Dove flight unit, NASA deployment stills animated into a camera move, a licensed murmuration clip, and generated orbital footage for the rest.
An independent concept piece. Not commissioned by, affiliated with, or endorsed by Planet Labs PBC.
02 — REACHING YOUNGER EMPLOYEES: COOPER COMPANIES
Cooper Companies had a large population of Gen Z and younger employees, an audience that didn’t engage with PowerPoints or leave-behind booklets. But the company needed them to understand its Performance Empowerment Process (PEP).
Video is what this audience already watched every day. So I created an animated explainer, using AI tools (Powtoon, Murf) for the animation, music, and audio to produce it quickly and at low cost.
75%
Improvement in PEP engagement across all employees
100%
Among the company’s youngest employees
03 — QUICK, LOW-COST PITCH VIDEO: PFIZER
At frog, a Capgemini Invent company, we had a last-minute opportunity to pitch for all of Pfizer’s marketing content business. I thought a short video could give the review committee something quick and entertaining before they worked through pages of written proposal.
With no budget and no time, I built it from sampled stock footage, worked with a copywriter on the voiceover script, and used AI audio and music sampling for the sound. We were invited into the final round.