CRAFT · WORDLESS EXPLANATIONS: DELL TECHNOLOGIES

Turning a page of raw engineering notes into a single illustrated story that C-suite leaders and global consumer focus groups understand in seconds.

CLIENT

Dell Technologies, Innovation Engineering Team

ROLE

Concept · Art direction · Illustration · Workflow design

About the images on this page. Dell’s images are confidential. Renderings shown are representative, made in the same vein, not from the project.

DELIVERABLES

Simple, illustrated, image-only narratives

EMPLOYMENT

frog, a Capgemini Invent company · Freelance designer

01 — TECHNICAL INPUT

Dell’s innovation engineering team had developed a new connectivity concept: a way of moving seamlessly between WiFi and cellular networks depending on location, cost, and speed. The idea itself was strong. The problem was legibility. It existed as dense engineering notes, screenshots, and scattered reference images: accurate, but unreadable at a glance and impossible to react to quickly.

That raw material had to work for two very different audiences at once.

C-suite and commercial leads

Experts in the business, not in parsing engineering detail under time pressure.

Global consumer focus groups

Experts in knowing what they like, not in reading dense technical language.

Two audiences, one concept, and no shared vocabulary between them.

02 — TRANSLATION

Don't explain the technology. Show a person's day.

I rebuilt the concept as a single illustrated narrative instead of a technical document. The story follows a person through a real day, and how connectivity quietly adapts around them at each stop: always the fastest and cheapest option available, without the user
having to think about it.

Stop 1