CRAFT
Two ways I make dense technical
material legible, and the projects
that produced them.
Which one I reach for depends on what the audience has to understand and how much time they’ll give it.
01 · DELL TECHNOLOGIES
Wordless explanations
A page of raw engineering notes, turned into one illustrated story that executives and global focus groups understand in seconds.
Best when audiences share no vocabulary
Time seconds
02 · PLANET LABS, COOPER COMPANIES, PFIZER
Explainer Videos
A whole company, an HR program and a new-business pitch, each in a form people watch to the end, produced fast with AI.
Best when the audience won’t read
Time about a minute