CREATIVE DIRECTION FOR COMPLEX TECHNOLOGY
I make complex technology clear for people who decide, hands-on, with AI built into every step.
AUDIENCES
CEOs, boards, operators, physicians, buyers, consumers
WORK
Campaigns, interfaces, video, brand, sales materials
US CITIZEN BASED IN
Mill Valley, California
Selected work
Walgreens
COMMUNICATING AI
A complex AI system, translated so a Fortune 20 CEO could decide on it.
Dell Government Sales
AI-NATIVE WORKFLOW
Unreleased products made real enough to sell, before they existed.
Halliburton
UNIFYING DATA FOR FIELD ANALYSIS
Well interaction analytics an operator mid-frac can act on at a glance.
Emergent BioSolutions
EARNING EVERY PHASE WITH PROOF
Travel health marketing that traded fear for savvy.
Hillrom
WINNING CREATIVE & EXECUTION
A master brand rollup that gave customers more.
Decorist
CREATING AN INTERNATIONAL TEAM
Professional interior design, bought sight unseen, for a flat fee.
Pfizer
ACCURACY UNDER STRICT REVIEW
Changing physicians’ beliefs with voices they already trusted.
Wordless explanations
Raw engineering notes, turned into one illustrated story understood in seconds.
Explainer videos
Complex ideas in a form people watch to the end, often built with AI tools.